Who we are

Through technology and innovation, Sinoalex provides the highest quality raw materials and furniture with the best value on the market.

Modern white house with large glass windows, outdoor pool, and patio furniture under a clear blue sky.

What We Do

We specialise in tailor made solutions, bringing life to our client’s ideas through a range of services from renovation and furnishing to refurbishment of interior and exterior spaces.

If required, our services extend to connecting our clients to some of the largest Architect & Interior Design firms in the Middle East & Africa.

We ensure well executed, timeless and powerful designs that influence perception, interaction, work & user experience.  

Our Story

To create long term relationships with people who are investing in their projects or ideas and to offer them technological and innovative solutions by providing services that will save time, money & energy in the process. 

Built on the values of ethics & hard work, as well as unique & luxurious styles, Amanda Enterprises was founded in Cairo, Egypt 1989 establishing its presence in Africa.

In 2010, Sinoalex was founded in cooperation with Amanda Enterprises in Shanghai, China, expanding its presence in Asia and creating long term relationships with manufacturers, producers, and factories.

With over 35 years of experience in the renovation, furnishment & refurbishment industry, we have extended our services online to be found by people leading unique projects that we can help bring to life.

Hand drawing a person walking on blocks towards a lightbulb against a blue background with an orange border.

Our Vision

A person's hand with red nail polish resting on fabric swatches of various colors, in front of a laptop with a blurred background of flowers and a person working.
Modern covered patio with view of the ocean, featuring white and gray outdoor sofas, wooden chairs, and decorative lanterns, overlooking the water and greenery.

Meet the Team

  • Mohsen Galal

    Founder & CEO - Sinoalex Ltd. & Amanda ENT.

  • Sheriff Mansour

    COO - Sinoalex Ltd. China

  • Hadi Dbouk

    CEO of BSCC Saudi Arabia - Al Khobar

  • A man in a black suit, white shirt, and dark tie, with glasses, smiling against a white background.

    Adam Galal

    Sales & Business Development

  • A man with dark hair wearing a navy suit, light blue shirt, and a patterned tie, smiling against a white background.

    Alex Galal

    Sales & Business Development

  • A woman with long brown hair wearing a black blazer and white shirt, smiling at the camera against a white background.

    Amanda Galal

    Senior Art Director

  • Headshot of a woman with shoulder-length curly brown hair, smiling, wearing a black top, against a white background.

    Zeinab Nasr

    Marketing & Communications

  • Professional woman with black hair and a smile, wearing a dark blazer against a white background.

    Cheryl Quan

    Furniture Department

  • A woman with dark hair wearing a black blazer and white shirt, looking at the camera against a white background.

    Mary Ma

    Flooring Department

Sister Company

Logo for Amanda Enterprises, a furniture company specializing in outdoor and indoor furniture, featuring a stylized bench icon and green text.

Established in 1992.

Cairo, Egypt

54 abdel Rahman El Rafey St., El Hegaz, Heliopolis

Trusted Partners

Logo for Pavillion Architects with a large letter R, the name of the architecture firm, and a signature, over a black and white background of modern building structures.

Pavillion Architects

Visit Us in China

We offer our clients the option to visit us in China so we can take them to all the factories and facilities that will be used for their project(s) for quality checking and inspection purposes. Clients will be received at the airport and provided with a vehicle to escort them to their hotel. Keep in mind that we arrange all hotel bookings and accommodations for our clients and their staff.